Virginia Beach LOVEwork

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Virginia Beach LOVEwork
August 2018
6’ H X 20’ W
Fabricated by Signs of Success


After receiving a tourism grant to create and install a LOVEwork in the ViBe Creative District, the district issued a public call for artists to submit design ideas of Virginia Beach’s first 3D LOVE sign. I sent in an idea and ViBe selected my design. My vision was fabricated by local sign experts Signs of Success.

The LOVEworks program is an extension of the nearly 50-year-old “Virginia is for Lovers” brand, designed to promote travel and tourism throughout Virginia. The LOVE sign will be added to a collection of more than 100 large-scale LOVEworks that are installed in towns and cities across the Commonwealth. These LOVEworks spark community pride, attract tourists, and spread the message that “Virginia is for Lovers.”

As a Virginia Beach native, I wanted to reflect the area and the community in a simple yet eye-catching way. This city has so much to offer so I am ecstatic that there is now a LOVEwork to solidify the fact that Virginia Beach and the rest of Virginia is indeed for lovers.


The ViBe logo and paintbrush represent the growing and vibrant Creative District, which is also the home base for the LOVEwork.

The waves and sun depict the city’s most popular attraction and my favorite place to be, the beach.

The rainbow-colored peace sign represents the city’s diverse, friendly, and easygoing atmosphere.

The Town Center logo represents the urban life. Virginia Beach is constantly taking steps to move forward and grow in population and popularity.


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