Virginia Beach LOVEwork Sticker
February 2019
2.08” H X 4.5” W
Digital mixed media

After designing Virginia Beach’s first 3D LOVEwork, it was decided that the design would become a sticker in order to spread the message that Virginia Beach is for Lovers and to spark hometown pride. With Valentine’s Day approaching, the ViBe Creative District decided to expand on the theme of love and create the “Show Us Your LOVE of Virginia Beach” social media campaign to debut the stickers.

12,000 stickers were distributed throughout Virginia Beach. The public was encouraged to grab a free sticker, take a photo of the sticker in front of their favorite person, place, or thing in Virginia Beach, and post it on Facebook and/or Instagram. The campaign caught the attention of various news platforms – including The Hampton Roads Show, a local lifestyle TV show on WAVY TV 10 – and successfully captured the public’s love of Virginia Beach.